It’s interesting how the ‘new media’ is starting to look just like the ‘old media’, as least as far as advertising is concerned.
Both have a mass audience – although social sites like Facebook and Twitter obviously have far greater reach than any news publication and TV channel.
Both require ‘creative’ – although digital ads are much easier to create.
Social media gives users the opportunity to market for free by posting content and other strategies, but the time and expertise required for any degree of success are great.
Ultimately, choosing a paid approach is the only real choice for most.
Social media advertising and Google AdWords are paid by the click – or in some cases by the impression. Both have benefits and drawbacks, but ultimately what matters is the results for the investment – not the way it is paid.