During my career I have provided internet marketing, direct marketing, and web development services for large companies as well as one person startups.
I attended the University of Southern California where I received a BA in journalism and an MBA. As it turns out, both were helpful in a career that began in the print media and transitioned to online services.
My early training was in traditional publishing and direct marketing. I learned the importance of planning, testing and perfecting – concepts I now apply to internet and digital marketing.
During the last few years my work has shifted from optimizing websites to web development. My business website, webfour.net, is exclusively devoted to that purpose.
What I’ve learned from working with very large companies, solo entrepreneurs, and for myself, is that the simple messages work.
Whether I am designing a website or creating an online publicity campaign, my process is to find the essential message and deliver it. It’s an approach that can be more challenging than it sounds, but it has never failed to work.
There are many internet marketers with the skills to generate traffic for their clients. In and of itself, that’s not really much of a challenge.
What takes fineness is generating traffic that eventually contributes to the bottom line.
The marketing term for this is sales conversion: the act of a prospect becoming a customer.
Facilitating sales conversion is my core internet marketing skill.
How I do it
There are three elements necessary to make an online sale: the first is to direct a visitor to a website; the second is to pitch a message; the third is to moving the prospect though the sales funnel.