Entries by richard weisskopf

A Few Benefits Of Landing Pages

There are many benefits landing pages provide to businesses, but their main aim is to encourage conversions. Any action completed by a current or potential customer that encourages the growth of your business is a conversion, like joining your email list, buying your products or services or downloading some kind of content material. However, in […]

Digital marketing and direct marketing

What do direct marketing and digital marketing have in common? As it turns out, a great deal. first and foremost, they are both marketing systems. That means that they are subject to the same checks and balances. Do they provide a reasonable return on investment? Can they be scaled? What are their time frames? And […]