Entries by richard weisskopf

Digital marketing and direct marketing

What do direct marketing and digital marketing have in common? As it turns out, a great deal. first and foremost, they are both marketing systems. That means that they are subject to the same checks and balances. Do they provide a reasonable return on investment? Can they be scaled? What are their time frames? And […]

Digital marketing and blogging

If you want to grow your business via digital marketing, get ready to blog. Or, plan on hiring someone to do it for you. At the end of the day, blogging is what counts. The reason is simple: because that’s what Google wants. But they want more than just words on a page. They want […]


Blogging may not be the activity you most look forward to. But if you want your blog, or website to be seen by Google, it really is necessary. I’ve learned this from experience with my blog, richardweisskopf.com. You would think that ranking first for a name search would be easy with an exact match blog, […]