Entries by richard weisskopf

Digital marketing and blogging

If you want to grow your business via digital marketing, get ready to blog. Or, plan on hiring someone to do it for you. At the end of the day, blogging is what counts. The reason is simple: because that’s what Google wants. But they want more than just words on a page. They want […]


Blogging may not be the activity you most look forward to. But if you want your blog, or website to be seen by Google, it really is necessary. I’ve learned this from experience with my blog, richardweisskopf.com. You would think that ranking first for a name search would be easy with an exact match blog, […]

Internet marketing and web design

My time is pretty much divided into two areas: web design and internet marketing. I’ve noticed some interesting aspects of each that in many ways, really make very little sense. Clients, with very rare exception, see web design as an expense. As with any expense, the inclination is to negotiate the lowest price. For some […]