Entries by richard weisskopf

Internet marketing and web design

My time is pretty much divided into two areas: web design and internet marketing. I’ve noticed some interesting aspects of each that in many ways, really make very little sense. Clients, with very rare exception, see web design as an expense. As with any expense, the inclination is to negotiate the lowest price. For some […]

Using online press releases correctly

There are two main ways a press release is used to generate online awareness for a product, service, or individual. The first way sends out a press release to a mass of online newspapers, blogs and websites. The distribution makes no attempt to target readers by their interests or demographic characteristics. The press release is published […]

Internet marketing’s questionable return

If you plan to spend hours and hours writing posts and then promoting on social media, you should understand what the likely results will be. If you intend to establish your personal online identity by creating records under a Google search for you name, you will probably be successful. If you intend to dominate a […]