Entries by richard weisskopf

Online publicity: focusing on an audience

Online publicity generally uses external means to generate interest. The most common of these is press coverage, often initiated by a press release. It’s an important distinction, as internet marketing begins with an internal function – creating content. Once written, the content is promoted in various ways, including social media. Content marketing, as it is […]

Social media advertising

There are a number of ways to advertise on Facebook, but they all have one thing in common: targeting. FB allows advertisers to leverage their huge database of personal information: location, age, hobbies, charities supported, loves, hates – on and on. They will even create an ‘ideal audience’ by taking your email last and finding […]