Entries by richard weisskopf

Social media advertising

There are a number of ways to advertise on Facebook, but they all have one thing in common: targeting. FB allows advertisers to leverage their huge database of personal information: location, age, hobbies, charities supported, loves, hates – on and on. They will even create an ‘ideal audience’ by taking your email last and finding […]

Social media advertising similar to traditional

It’s interesting how the ‘new media’ is starting to look just like the ‘old media’, as least as far as advertising is concerned. Both have a mass audience – although social sites like Facebook and Twitter obviously have far greater reach than any news publication and TV channel. Both require ‘creative’ – although digital ads […]