Blogging may not be the activity you most look forward to. But if you want your blog, or website to be seen by Google, it really is necessary.
I’ve learned this from experience with my blog, richardweisskopf.com. You would think that ranking first for a name search would be easy with an exact match blog, but that has not proven to be the case.
During times that I actively post articles or information pertaining to my niche, my website has consistently ranked at the top for an exact name search for Richard Weisskopf.
During times that I have not posted content, the site ranks as low as 3rd or 4th on the page. The reason why is simple: social media sites, like Linkedin and Facebook and Twitter, with profiles of other people named Richard Weisskopf rank higher.
The only way for me to keep my blog at the top of the Google search page results for my name is to continuously blog.
The next question is how long the blogs need to be – and how often they need to be created and published.
There are different opinions regarding the optimum length of a blog. But most industry experts agree that very long posts – 2500 words and more – are needed for difficult and competitive keywords.
If the keywords are less competitive, as a name might be, the feeling is that shorter posts will do the trick. In either scenario, frequency is essential. Once or twice a week is needed.
Not all posts are created equal
This means that not every post has to be written for publication. In other words, write the post and simply do not make it available to viewers of your website.
If the post is not show on a menu, or a widget display, it is essentially invisible to anyone other than the search engine. So, as long as the material is original and reasonably well-written, it will have the desired effect.
I’ve worked on large websites where hundreds of articles never say the light of day. At least as far as actual readers are concerned. The articles were the infrastructure of the web marketing strategy employed my the web masters.
If you are not a writer, consider paying for articles that will accomplish this goal. But, be really careful that whatever you publish meets certain basic quality standards.
Google is clever when it comes to detecting poorly written content. That includes content that is automatically generated by word spinning programs.
If you do purchase content or articles, take a minute to read them over and be sure they sound as if they are written by a native US writer. Check for spelling and vocabulary usage errors. Make sure that the material has some relevance to the topic of your website.
If possible, include an image. If you can, optimize the content by including back links and inter page linking. Provide authority quotes when possible.
Treat the invisible content as if someone were actually going to read it – that’s the safest approach.