Getting Google to send traffic is no easy task. As our focus naturally goes to the big issues like content development and link building, its easy to overlook the smaller tactics. Some of these tactics, like the three I discuss in this article, can have a big impact on traffic – quickly. I’ve used all three many times with great […]
Search engine optimization isn’t just about keywords anymore. It is more about web presence, relationships, relevant content and reputation. Participating is social media is the key ingredient to a marketing campaign that achieves improved search ranking. These new factors influencing Google searches are known as Social SEO Marketing. Taking advantage of digital interaction and optimizing your content through these networks to improve the search engine ranking of your business.
When determining the relevance of websites for keyword searches, search engines take into account the activities of these sharing sites, such as Likes, Shares, Tweets and +1s, integrating them into their algorithms. This personalizes the searches and offers marketers the unique opportunity to target consumers using social SEO for generating revenue. Traditional keywords and backlinks are still important but leveraging relationships is just as important for your website’s ranking.
Social Media SEO Strategies
Blog and Website Content – When planning your blog or website content, ask yourself if it is organized, relevant, keyword optimized, informative and user friendly. Make sure visitors can share your content easily with buttons for all the social networks. Develop a strong website marketing strategy and follow through with updated content that you share on your Facebook, Twitter, LinkedIn and Google+ account pages. Share, tweet and like the posts of your followers and groups and they will reciprocate, building a larger following.
Build Followers, Share, Participate – Begin thinking of social media in terms of SEO and make the most of it. Engage users by sharing content, building a reputable profile, participating in conversations and following others. Be sure to use your keywords if you post photos on Pinterest and Google+ or when creating videos for YouTube. Spend time on social media activity every day strengthening your brand.
Know Your Customers – Once you’ve built communities, groups and followers on your networks, engage them in meaningful interactions. In this way, you get to know the needs of your current customers and potential customers. Respond to their concerns in a positive way, thinking about how you want them to view your business. Offer them solutions and alternatives to their problems. This type of interaction builds trust and results in customer satisfaction and referrals.
Links – Inbound links and backlinks signal Google search engines that other sites find your content relevant. The more links you attract to your site, the better ranking you’ll have. Links also give your site authority and drive more traffic to your content. One way to optimize links is to allow guest bloggers on your site and create press releases that link back to you. Of course, links developed from contacts and connections improve your position on Google search pages.
The New Complex World of SEO
Although this new world of social networking and SEO is complex, it is effective and doable. If you take advantage of all the different elements of keyword optimization, informative content, interaction, strengthening your authority and building links, then you will have a marketing campaign that results in high search engine ranking and a profitable ROI.
How Aggressive Marketers Use Social Media to Benefit Both Businesses and Consumers
The way aggressive marketers are using social media sites, such as Facebook, Twitter, Pinterest and LinkedIn benefits businesses and consumers. Keeping up with the latest trends in social media is critical for the survival of business marketers in the digital marketing world and provides them with a platform for supplying consumers with informative content, a feeling of community, open communication and transparency.
Social media involves more than just social networking sites but includes creating informative and powerful content for blogs, EBooks, podcasts and white papers. Consumers are more knowledgeable and demanding than in the past and insist on detailed information about products and services from business marketers.
Benefits for Businesses
When utilizing the capability of marketing through social media, businesses gain exposure to a worldwide audience that generates interest in the company. This exposure allows companies to promote their websites, services and products instantly, which increases lead generation, sales and search engine ranking. A social media marketing campaign also gathers market intelligence that helps grow targeted traffic to the company.
The competitive advantage of aggressive inbound marketing using social media is leaps and bounds above outdated outbound marketing techniques that pushed products in a one-way communication method, such as home mailings and commercials. Today’s well-informed consumers find these passé marketing techniques rude and pushy, driving them away from the product rather than attracting them.
Another benefit for social media marketing for businesses is the low cost. Traditional marketing campaigns cost companies millions of dollars, while YouTube videos, Facebook, Twitter, Pinterest and other networking sites are free. Even companies on limited budgets can take advantage of aggressive social media marketing campaigns.
Benefits for Consumers
Consumers benefit from social media marketing because they can find the products and services they need quickly and efficiently, as well as share information and experiences about the product with thousands of other users. This business to consumer transparency builds trust in the company brand and enhances the consumer’s experience on a personal level.
Two-way interactive conversations between consumers and businesses using news feed posts and chat rooms, increases customer satisfaction, leading to repeat sales. Through this B2C communication, businesses understand customer’s needs, analyzing them and producing services and products that fulfill those needs.
Customer’s check their Twitter and Facebook feeds several times a day at work and at home, using their Smartphone, laptop or tablet. They see the most current sales, products and services available and can place orders instantly, putting the power into the consumer’s hands. Once passive observers, consumers now actively make their concerns known to businesses using social media interaction.
Social Media Marketing Challenges
One of the biggest challenges to a company’s marketing techniques is utilizing all that social media has to offer. The biggest mistake many marketers make is not participating in the current Internet trends. Many companies hire aggressive social media marketing professionals that ensure customer engagement