Search engine optimization isn’t just about keywords anymore. It is more about web presence, relationships, relevant content and reputation. Participating is social media is the key ingredient to a marketing campaign that achieves improved search ranking. These new factors influencing Google searches are known as Social SEO Marketing. Taking advantage of digital interaction and optimizing your content through these networks to improve the search engine ranking of your business.
When determining the relevance of websites for keyword searches, search engines take into account the activities of these sharing sites, such as Likes, Shares, Tweets and +1s, integrating them into their algorithms. This personalizes the searches and offers marketers the unique opportunity to target consumers using social SEO for generating revenue. Traditional keywords and backlinks are still important but leveraging relationships is just as important for your website’s ranking.
Social Media SEO Strategies
Blog and Website Content – When planning your blog or website content, ask yourself if it is organized, relevant, keyword optimized, informative and user friendly. Make sure visitors can share your content easily with buttons for all the social networks. Develop a strong website marketing strategy and follow through with updated content that you share on your Facebook, Twitter, LinkedIn and Google+ account pages. Share, tweet and like the posts of your followers and groups and they will reciprocate, building a larger following.
Build Followers, Share, Participate – Begin thinking of social media in terms of SEO and make the most of it. Engage users by sharing content, building a reputable profile, participating in conversations and following others. Be sure to use your keywords if you post photos on Pinterest and Google+ or when creating videos for YouTube. Spend time on social media activity every day strengthening your brand.
Know Your Customers – Once you’ve built communities, groups and followers on your networks, engage them in meaningful interactions. In this way, you get to know the needs of your current customers and potential customers. Respond to their concerns in a positive way, thinking about how you want them to view your business. Offer them solutions and alternatives to their problems. This type of interaction builds trust and results in customer satisfaction and referrals.
Links – Inbound links and backlinks signal Google search engines that other sites find your content relevant. The more links you attract to your site, the better ranking you’ll have. Links also give your site authority and drive more traffic to your content. One way to optimize links is to allow guest bloggers on your site and create press releases that link back to you. Of course, links developed from contacts and connections improve your position on Google search pages.
The New Complex World of SEO
Although this new world of social networking and SEO is complex, it is effective and doable. If you take advantage of all the different elements of keyword optimization, informative content, interaction, strengthening your authority and building links, then you will have a marketing campaign that results in high search engine ranking and a profitable ROI.