Social media advertising
For many businesses and organizations, social media advertising is the quickest, and least expensive way to bring visitors to their websites.
Investment in content and link-building are not required. The return on advertising investment is often immediate.
The reason why social media advertising works can be summed up in one word: targeting.
Facebook, as the best example, allows advertisers to leverage the huge data base of personal information they gather on those who join.
Offering the ability to target audiences by scores of data points revealing likes, buying patterns, buying history, hobbies, and more, Facebook has become a goldmine for savvy marketers.
Joining Facebook are Linkedin, Stumbleupon, Twitter, and many other social sites.
All the sites offer extensive targeting and diagnostic tools. Understanding how these tools work is the only way to maximize campaign performance.
Social media advertising consulting services
- Media selection
- Campaign setup
- Ad creation
- Targeting strategies
- Tracking methods and implementation