With a background in direct marketing, I immediately understood the power of email marketing.
In the late 1990’s through 2003, I introduced email marketing to a number of companies in the Los Angeles area. I trained their staff, and provided ongoing consulting services as needed.
Since 2003, I have worked with fewer clients, but in greater depth. Here are the key areas:
- Helped establish campaign objectives and goals
- Proposed budgets
- Determined target audience
- Suggested offers and promotions
- Evaluated test results with improvement options