Using online press releases correctly

There are two main ways a press release is used to generate online awareness for a product, service, or individual. The first way sends out a press release to a mass of online newspapers, blogs and websites. The distribution makes no attempt to target readers by their interests or demographic characteristics. The press release is published […]

Internet marketing’s questionable return

If you plan to spend hours and hours writing posts and then promoting on social media, you should understand what the likely results will be. If you intend to establish your personal online identity by creating records under a Google search for you name, you will probably be successful. If you intend to dominate a […]

Online publicity: focusing on an audience

Online publicity generally uses external means to generate interest. The most common of these is press coverage, often initiated by a press release. It’s an important distinction, as internet marketing begins with an internal function – creating content. Once written, the content is promoted in various ways, including social media. Content marketing, as it is […]

Social media advertising

There are a number of ways to advertise on Facebook, but they all have one thing in common: targeting. FB allows advertisers to leverage their huge database of personal information: location, age, hobbies, charities supported, loves, hates – on and on. They will even create an ‘ideal audience’ by taking your email last and finding […]

Social media advertising similar to traditional

It’s interesting how the ‘new media’ is starting to look just like the ‘old media’, as least as far as advertising is concerned. Both have a mass audience – although social sites like Facebook and Twitter obviously have far greater reach than any news publication and TV channel. Both require ‘creative’ – although digital ads […]