For the majority of businesses the answer is yes. The reason, simply put, is that social media
advertising is a quicker and less expensive than optimizing for Google searches. Google favors
the ‘haves’.
In 2013 Google began cleaning up the internet. Their goal to eliminate useless
information and replace it with higher quality content worked, but their system makes it just about
impossible for a new comer to rank highly for competitive keywords. AdWords, Google’s paid ad
network, presents more opportunity, but the costs have dramatically increased as advertisers,

Is Social Media A Better Play Than Google?