Online advertising from social media gives new targeting options. If you could devise the perfect advertising scenario, what would it be? Would you start with a group of highly qualified prospects who are of a certain age, live near your business, and have other qualities you find important? Would you be willing to pay just pennies a piece only when qualified prospects visited your website?
It may sound totally impossible, but It’s not. Businesses can create ideal advertising conditions with the data collected by internet companies like Facebook. Remarkably enough, advertisers can leverage the enormous date accumulated by Facebook to create their ideal target audience.
Advertising and marketing people tend to overstate things, and I’ll admit to doing the same. But, coming from a direct marketing background where targeting was of the utmost importance, I am simply amazed by the opportunity presented by this technology.
The audience targeting opportunity is made possible by Facebook’s willingness to share data about the millions of users in their database. To illustrate how much information they have, Dylandoes.com wrote a great post entitled: What Does Facebook Know About You – An Analysis. Here are some of the things they identified:
It’s hard to believe we have surrendered so much of our privacy. But, whether right or wrong, we can deliver our message in a manner that a few years ago would have be unthinkable.
If you would like to know how to target and create an ideal audience for your product or service, please contact me.